CHALLENGE

“What happens at school stays at school.”

If you have kids, you know what I mean. I lead the committee to engage a very diverse community, share information between the administration and families, and to promote the school externally to SF school lottery applicants.

Action

As Communications Chair, I developed an on- and off-line marketing and communication plan for diverse public school. Direction was based on conversations with the principal and staff, the PTA’s agenda, and study of the parent community.

Outcomes

I regularly analyzed the outcomes and adjusted the plan accordingly. In additions, I oversaw a team to execute the plan year-round. We produced and distributed:

• Weekly paper and electronic news

• One of the best public school websites in the district

• Monthly newsletter

• Social media

• Promotional materials and collateral

• Literary magazine as part of language-arts curriculum

Internally, we migrated 85% of the school to electronic communication while staying dedicated to keeping 100% of the community informed–by their choice of method.

Externally, we all grew Sunnyside from from a hidden gem/up-in-coming school to having a waiting list every year and cultivated a highly engaged community.