Hi! Thank you for visiting. I'm a UX-focused, data-informed product designer. I apply usability best practices, psychological principles, qualitative and quantitative research, and behavioral triggers to designing digital experiences.
For me, UX is a combination of Columbo, Deanna Troi, and Stanislavski's method. Columbo for scrappy but dogged research to connect clues, Deanna Troi for telepathic empathy, and method actors everywhere for hard-earned empathy. I could elaborate but this gentleman does it so well. Instead, I painted a picture. Deanna needs work, but let's move on:
Testimonials
“In general Betty raises the bar in terms of how to analyze user experience. Her relentless focus on and empathy for the customer are so very important to our future. The insightful and challenging questions she poses with regards to customer centricity are important.”
“Betty’s leadership in the workshop was a key to its success. She really is a team player. She helped build important relationships with the engineers and I am excited to see those relationships grow.”
“Betty has the rare mix of diligence, attention to detail, and ability to collaborate effectively with business partners. With her stellar design delivery, adaptability, and dedication, Betty will make a great addition to any product design or development team. ”
Skills
Service design & strategy
Human-centered design
Visual communication & storytelling
Facilitation & co-creation
Qualitative & quantitative user research
Prototypes & wireframes
Journey maps & service blueprints
Tools
Design: Sketch, Adobe Creative Suite, OmniGraffle
Prototype: Invision, Axure, Craft, Proto.io, Principle
Present: Google Slides, Powerpoint, Keynote, Visio, InDesign
My own user journey
Now: Service Design & Strategy
Previously: Product design with UX-focus
Design & research
Before that: “Web Design” & Code
Visual design, HTML/CSS/JS/etc, art direction, team leadership, multimedia production, information architecture, interaction, animation
Originally: Graphic Design
Design & pre-press
In a previous life: Fine Art
Hand bookbinding & mixed media fine art